Book Excerpt: "The Tipping Point" By: Malcolm Gladwell

"A television is just a talking box. In experiments, children who are asked to read a passage and are then tested on it will invariably score higher than children asked to watch a video of the same subject matter. Educational experts describe televison as 'low involvement.' Television is like a strain of the common cold that can spread like lightening through a population, but only causes a few sniffles and is gone in a day." -From, "The Tipping Point: How Little Things Can Make A Big Difference" By: Malcolm Gladwell